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Work with Gerry

Business coaching services for CEOs, founders and business owners.

Gerry Severin helps owner-led businesses scale their operations without the overwhelm, using the operating systems he built inside billion dollar organisations. Start here to find the right way in.

See the programmes
How it works

How Gerry helps you scale, in five moves

Every business coaching engagement follows the same path, whether it runs for twelve weeks or twelve months. The depth changes. The order does not.

  1. 01

    Take stock

    A structured look at what is actually there and what is missing. Interviews, observation and a proper read of your numbers, rather than a conversation about what you think the problem is.

  2. 02

    Set the direction

    Vision, structure and the pillars your business will be built on. Nothing further down works without agreement on where this is going.

  3. 03

    Secure the funding, where it applies

    Some businesses need capital to execute the plan rather than more discipline. Where that is the case, Gerry can open doors to funding routes most owners never see.

  4. 04

    Design a scalable operating system

    The target operating model and the management operating system that runs it. This is the part that gives you your week back, and the part most owner-led businesses have never had.

  5. 05

    Install sustainability

    Controls, auditing and on the job coaching so the change survives contact with a busy quarter. Business coaching that ends at the plan is where most of it goes wrong.

Every engagement runs on the same framework

The Scaling Made Easy framework has eleven layers, from Inner Mastery at the top to Sustainability at the base. Whichever service you choose, this is the structure behind it.

  • Inner Mastery
  • Direction
  • Diagnostics
  • Momentum
  • Target Operating Model
  • Management Operating System
  • People, Process and Structures
  • Lean and Kaizen
  • Performance Management
  • Change Management and Controls
  • Sustainability

What changes when a business owner stops being the bottleneck

Six business owners on what working with Gerry actually changed. Hover to pause and read.

Anna Whitfield Managing Director, Whitfield Recruitment

I came to the Scaling Made Easy programme convinced the problem was my sales numbers. It was not. Within a quarter I had handed over three things I had never let go of, and the numbers fixed themselves.

Jennifer Okonjo Founder, Meridian Health Group

What I got from the Scaling Made Easy programme was permission to stop being the answer to everything. My leadership team is unrecognisable, and I took a two week holiday without checking in once.

Jose Ramirez CEO, Cadence Logistics

Gerry is the first person who told me the truth about my business rather than what I wanted to hear. the Scaling Made Easy programme was uncomfortable for a fortnight and worth every penny since.

Marion Beckett Founder, Beckett Interiors

We had grown for six years and stopped dead. the Scaling Made Easy programme found the constraint in the first session. It was not the one any of us had been arguing about.

Nasheem Iqbal Managing Partner, Aldgate Advisory

I had used two other coaches before. The difference with the Scaling Made Easy programme is that we built things. Actual systems, written down, that my team still runs today.

Tunde Adebayo CEO, Northgate Facilities

Revenue is up, but the thing I would tell anyone considering the Scaling Made Easy programme is that I got my weekends back. That is what I actually wanted and did not know how to ask for.

The toolkits come with you

Gerry has spent two decades building diagnostic and improvement toolkits on blue chip performance improvement programmes. Project charters, target operating model design, goals roll down, management operating system, action logs, meeting effectiveness, active supervision and more. Clients get access to them as part of the coaching programme, and Gerry works through the relevant ones with you rather than handing over a folder.

Two ways to work through the framework with Gerry

Both business coaching programmes run for twelve weeks. Gold installs the operating system. Platinum adds the mindset work, the cost and Lean diagnostics, and access to Gerry's investor network.

Gold Programme

The twelve week business coaching sprint. Structure, systems and accountability, installed.

£6,000

Twelve weeks. Payment plans available on request. Prices exclude VAT where applicable.

  • Kick start diagnostic and strategy session to find the real constraint and set your top three priorities for the 90 day sprint
  • Define your numbers, your three year target and the structures your business needs to reach it
  • Strategy review, quick wins and bottleneck removal across your scaling process
  • A management operating system, outcome based action plans and a scorecard that tracks performance
  • One weekly 1-1 business coaching and accountability call for the full twelve weeks
  • Direct WhatsApp access to Gerry between calls for decisions that cannot wait
  • Monthly group Q&A coaching webinar with the Scaling Made Easy community
  • Access to the consulting toolkits Gerry uses on blue chip performance improvement programmes
Enrol £6,000

Risk free money back guarantee. Gerry guarantees to cover your investment as a minimum by the value the programme adds to your business.

Rather talk it through first?

Nobody should commit to a coaching programme at this level from a web page alone. Book a call, or email Gerry directly and ask him anything.

Business coaching services: questions owners ask first

Which of these business coaching services should I start with?

If you already know the constraint and want it fixed in a defined window, start with the Gold programme. If you are not sure what is actually wrong, start with a Business Audit. If you want a standing relationship rather than a programme, look at 1-to-1 mentorship or CEO mentorship.

Do you work in person or online?

Both. Sessions run online for most clients, and in person across London and Hertfordshire where that is easier. The programmes are unchanged either way.

What size of business does Gerry work with?

Established owner-operated businesses, most often between five and fifty people, that have proven they can sell and are now stalling on structure. Gerry also works with larger organisations through performance improvement engagements.

Can my leadership team be involved?

They should be. Your team holds most of the knowledge about how the business actually runs, and a target operating model designed without them tends not to survive. Additional team places can be added to either programme.

Let's find your way through.

A direct conversation about where your business is stuck and which of these services would actually fix it.

Talk to Gerry