Sometimes the clearest view comes from outside.
A deep diagnostic of where your business is stuck, what is actually causing it, and exactly what to do next. No commitment beyond the audit itself.
Book my spot nowYou know something is wrong. You cannot name it from the inside.
- Revenue has plateaued and the usual levers are not moving it.
- You have theories about the problem but no evidence.
- Everyone in the business has a different explanation.
- You do not want to commit to a programme before you know what you are fixing.
Gerry on business audit, in his own words
Two minutes on what a business audit looks at, who Gerry speaks to, and what lands on your desk at the end of it.
What a business audit has surfaced for the businesses that took one
Drawn from the audits Gerry has run across ten industries and two decades.
Constraint named, not a list of everything that could be better
Of audits find the real constraint in a different pillar to the one the owner expected
Typical turnaround from first conversation to written diagnostic
The clearest view of your business comes from outside it
Six owners on what a business audit with Gerry actually surfaced. Hover to pause and read.
I came to a business audit with Gerry convinced the problem was my sales numbers. It was not. Within a quarter I had handed over three things I had never let go of, and the numbers fixed themselves.
What I got from a business audit with Gerry was permission to stop being the answer to everything. My leadership team is unrecognisable, and I took a two week holiday without checking in once.
Gerry is the first person who told me the truth about my business rather than what I wanted to hear. a business audit with Gerry was uncomfortable for a fortnight and worth every penny since.
We had grown for six years and stopped dead. a business audit with Gerry found the constraint in the first session. It was not the one any of us had been arguing about.
I had used two other coaches before. The difference with a business audit with Gerry is that we built things. Actual systems, written down, that my team still runs today.
Revenue is up, but the thing I would tell anyone considering a business audit with Gerry is that I got my weekends back. That is what I actually wanted and did not know how to ask for.
How a business audit with Gerry works
The audit exists to remove guesswork. You end it knowing what the constraint is, why it formed, and what the sequence of fixes should be, whether or not you do that work with Gerry.
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01
We look at the numbers
Revenue, margin, pipeline, conversion, retention, utilisation. Not to admire them, but to find where the story the numbers tell diverges from the story you have been telling yourself.
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02
We talk to your people
Confidential conversations with your leadership team and, where it matters, the layer beneath. People will tell an outsider things they will not put in a meeting.
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03
We map the four pillars
Sales, People, Systems and Processes, scored honestly. This is where the pattern usually becomes obvious, because the weak pillar is rarely the one founders expect.
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04
You get the report and the conversation
A written diagnostic plus a session to work through it. Findings, root cause, and a sequenced plan of what to fix and in what order.
What you walk away from a business audit with
A named constraint
Not a list of everything that could be better. The one thing holding the rest back.
Evidence, not opinion
Findings grounded in your numbers and your own team, so the conversation with your board is straightforward.
A sequenced plan
What to do first, second and third, and what to deliberately ignore for now.
Is a business audit the right fit for you?
This is for you if
- You want a diagnosis before you commit to treatment.
- You are willing to let Gerry speak to your team candidly.
- You can act on the findings once you have them.
This is not for you if
- You already know what the problem is and want help executing.
- You need the answer this week.
The revenue was always there. Gerry showed us the structure that let us actually keep it.
What your business audit includes
- Full review of financial and operational performance
- Confidential interviews with your leadership team
- Scored assessment against all four pillars
- A written diagnostic report you can share with your board
- A two hour session working through the findings
- A sequenced action plan with clear priorities
Typically completed within two to three weeks. The audit stands alone: there is no obligation to continue working with Gerry afterwards.
Step into business audit.
The cheapest way to find out whether the thing you have been blaming is actually the problem. Most owners are wrong about it, and being wrong about it is expensive.
Business Audit, full diagnostic
One payment. One session, one written plan. Prices exclude VAT where applicable.
- Full review of financial and operational performance
- Confidential interviews with your leadership team
- Scored assessment against all four pillars
- A written business audit report you can share with your board
- A two hour session working through the findings
- A sequenced action plan with clear priorities
- You get an email confirming your spot straight away.
- Gerry contacts you personally within one working day to book your first session.
- Nothing starts until the two of you have agreed a date.
Rather talk it through first?
If you would rather talk first, take thirty minutes with Gerry. No charge and no pitch. He will tell you honestly whether an audit is even the right thing for you.
Business audit: the questions owners ask
What does it cost?
It depends on the size of the business and how many people need to be interviewed. Book a call and Gerry will give you a figure on that call rather than after a proposal process.
Do I have to work with Gerry afterwards?
No. The audit is deliberately built to stand alone. You own the report and the plan, and plenty of clients take it away and execute it themselves.
Will my team be honest with an outsider?
More honest than they are with you, in most cases. Interviews are confidential and findings are reported as themes rather than attributed to individuals, which is precisely why people speak freely.
What if the answer is something I do not want to hear?
It often is, and it is frequently about the founder. Gerry will tell you anyway. An audit that only confirms what you hoped was true is not worth paying for.
Find out what is actually holding you back.
A short conversation to scope the audit and give you a straight answer on cost and timing.
Book my audit